About Us

From Humble Beginnings, To an Internationally Recognised Company

In 1926, Edgar Charles Birch set up shop in Melbourne’s Flinders Lane with only 100 pounds and a suitcase of sewing needles, safety pins, press studs and elastic.

His very first customers were Melbourne’s department stores, who came to depend on Edgar’s range of quality imported haberdashery goods.

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As Edgar’s family joined him in business, he was able to expand the company across Australia, and he soon began embarking on international buying trips to source the most up-to-date products. With growing contacts in the industry, it wasn’t long before a larger premises was required.

Since our humble beginnings, we have only continued to grow. Today, we operate out of Australia and New Zealand, and our products are available worldwide. 

While we still retain a strong focus on haberdashery, our range now includes an impressive selection of craft brands, including our very own Birch label. 

To this day, Birch Creative remains a family owned and operated business, with four generations of the family working in the company who are all proud to continue Edgar’s legacy.

More than 90 years later, the Birch name remains synonymous with quality, value, and outstanding customer service. 

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Our Commitment

Retailers both large and small can depend on Birch Creative for our personable customer service and comprehensive range of highest quality products.

Our commitment to providing competitively priced specialist products is in our company's DNA. In fact, Birch Creative was the first company to introduce a hang-sell range to Australia, and we continue to develop our own range of innovative products to this day.

We strive to meet the demands of modern retailers and their customers by sourcing on-trend products from overseas and attending trade shows to ensure we remain at the forefront of the sewing and craft industry.

Relationships are important to us. We invest heavily in the training of our staff so that our trade customers can receive the highest level of service. Every customer has a dedicated Birch representative who they can call for all their haberdashery and craft needs.

Birch Creative will continue to efficiently service our customers throughout Australia, New Zealand and Asia.

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Our Team

The Birch family legacy continues today, with four generations of the family working in the company. What started out as a team of four representatives in 1950 has grown to a current team of 30, in addition to 95 office, warehouse and in-house sales personnel who work hard to ensure the efficient distribution of our products. 

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